Articles on Customer Relationship Management (CRM)

• Are Customer Information Systems Worth It?: Results from B2B Services
  Articles on Customer Relationship Management (CRM) - DEBRA ZAHAY Northern Illinois University - Department of Marketing ABBIE GRIFFIN University of Illinois at Urbana-Champaign - Department of Business Administration; University of Chicago - Graduate School of Business



• Banner Advertising as a Customer Retention Tool in Customer Relationship Management
  Articles on Customer Relationship Management (CRM) - Manchanda, Puneet, Dube, Jean-Pierre H., Goh, Khim Yong and Chintagunta, Pradeep K., "Banner Advertising as a Customer Retention Tool in Customer Relationship Management" (September 2003). Available at SSRN:



• Consumer Subjectivity in the Age of Internet: The Radical Concept of Marketing Control through Customer Relationship Management
  Articles on Customer Relationship Management (CRM) - Zwick, Detlev and Dholakia, Nik, "Consumer Subjectivity in the Age of Internet: The Radical Concept of Marketing Control through Customer Relationship Management" . Information and Organization, Vol. 14, No. 3, pp. 211-236, 2004 Available at SSRN:



• CRM Technologies as a Leverage of Competitiveness and Business Value Creation in European Markets: A Comparison between Italy and the Netherlands
  Articles on Customer Relationship Management (CRM) - Pilotti, Luciano, van Baalen, Peter J. and Lorenzon, Antonio, "CRM Technologies as a Leverage of Competitiveness and Business Value Creation in European Markets: A Comparison between Italy and the Netherlands" (January 2005). Available at SSRN:



• Customer Relationship Management: Strategies and Company-wide Implementation
  Articles on Customer Relationship Management (CRM) - MAURICIO MITTELMAN INSEAD - Marketing VINCENT ONYEMAH Boston University - Department of Marketing



• Efficient Pricing of Asian Options by the PDE Approach
  Articles on Customer Relationship Management (CRM) - Dubois, Francois and Lelievre, Tony, "Efficient Pricing of Asian Options by the PDE Approach" . Journal of Computational Finance, Vol. 8, No. 2, pp. 55-64, Winter 2004/05 Available at SSRN:



• Eleven Misconceptions about Customer Relationship Management
  Articles on Customer Relationship Management (CRM) - Verhoef, Peter C. and Langerak, Fred, "Eleven Misconceptions about Customer Relationship Management" . Business Strategy Review, Vol. 13, pp. 70-76, 2002 Available at SSRN:



• Estimating Firm-Level Demand at a Price Comparison Site: Accounting for Shoppers and the Number of Competitors
  Articles on Customer Relationship Management (CRM) - Baye, Michael R., Gatti, Rupert J., Kattuman, Paul A. and Morgan, John John, "Estimating Firm-Level Demand at a Price Comparison Site: Accounting for Shoppers and the Number of Competitors" (December 2004). Available at SSRN:



• Exemplifying Business Opportunities for Improving Data Quality from Corporate Household Research
  Articles on Customer Relationship Management (CRM) - Madnick, Stuart E., Wang, Richard Y., Chettayar, Krishna, Dravis, Frank, Funk, James, Katz-Haas, Raissa, Lee, Cindy, Lee, Yang, Xian, Xiang and Bhansali, Sumit, "Exemplifying Business Opportunities for Improving Data Quality from Corporate Household Research" (February 2004). MIT Sloan Working Paper No. 4481-04; CISL Working Paper No. 2004-03. Available at SSRN:



• Further Thoughts on CRM: Strategically Embedding Customer Relationship Management in Organizations
  Articles on Customer Relationship Management (CRM) - Verhoef, Peter C. and Langerak, Fred, "Further Thoughts on CRM: Strategically Embedding Customer Relationship Management in Organizations" (September 2002). ERIM Report Series Reference No. ERS-2002-83-MKT. Available at SSRN:



• Improving the Quality of Corporate Household Data: Current Practices and Research Directions
  Articles on Customer Relationship Management (CRM) - Madnick, Stuart E., Wang, Richard Y., Dravis, Frank and Chen, Xinping, "Improving the Quality of Corporate Household Data: Current Practices and Research Directions" (November 2001). MIT Sloan Working Paper No. 4398-01. Available at SSRN:



• Leveraging Network Effects for Predictive Modelling in Customer Relationship Management
  Articles on Customer Relationship Management (CRM) - Kiss, Christine and Bichler, Martin, "Leveraging Network Effects for Predictive Modelling in Customer Relationship Management " (October 10, 2005). 15th Annual Workshop on Information Technolgies - Systems (WITS) Paper Available at SSRN:



• Marketing Knowledge Management in Strategic Adoption of a CRM Solutions: Global Supports and Applications in Europe
  Articles on Customer Relationship Management (CRM) - Pilotti, Luciano, van Baalen, Peter J. and Lorenzon, Antonio, "Marketing Knowledge Management in Strategic Adoption of a CRM Solutions: Global Supports and Applications in Europe" (January 2005). Available at SSRN:



• Ontology-based Customer Complaint Management
  Articles on Customer Relationship Management (CRM) - Jarrar, Mustafa, Verlinden, Ruben and Meersman, Robert, "Ontology-based Customer Complaint Management" . Proceedings of the Workshop on Regulatory Ontologies, Springer Verlag LNCS. Vol. 2889, pp. 594-606, November 2003 Available at SSRN:



• Predicting Customer Lifetime Value in Multi-Service Industries
  Articles on Customer Relationship Management (CRM) - Donkers, B., Verhoef, Peter C. and de Jong, Martijn, "Predicting Customer Lifetime Value in Multi-Service Industries " (04 29, 2003). ERIM Report Series Reference No. ERS-2003-038-MKT. Available at SSRN:



• Strategic Marketing - Role of Relationships, Information - Services
  Articles on Customer Relationship Management (CRM) - Chopra, Komal, "Strategic Marketing - Role of Relationships, Information - Services" (December 12, 2004). Available at SSRN: